This is packaging for a lager from XXXX which is based around being a summer drink which is enjoyed in a hot climate. The lager is a very light lager and is inspired from beach culture. This is shown very well in the design. The hand drawn relaxed illustrated style really shows this. The design is informal and this suits the type of product it is. I personally like the way the type is nearly the same colour as the lager itself, very subtle design.